This bitten apple will look familiar to most of us. Now, take a close look at the second picture. Ring any bell? 
Got this interesting fact, it seems that long before there was Apple as we knew it with the chunk taken out, there was the original Apple logo. Designed by Steve Jobs and Ron Wayne who fortunately kept their day jobs, the logo depicted Isaac Newton sitting under an apple tree. The second picture you looking at is the original logo. I guess a simple logo is still the best to build branding =) 
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